is a curated online marketplace and discovery platform for India’s finest homegrown brands. We connect the local creators of the goods with the buyers looking for unique, creative, natural, organic, handmade, designer and luxury goods. We scout the whole of India to bring you handpicked and curated goods thus empowering our own sellers to do what they love and help buyers find goods with touch of Indianness. We truly believe in the government initiative of being “Atmanirbhar” and “Make in India”.


To become a leading curated marketplace for India’s homegrown brands and assist consumers to make a switch to Indian goods.

Our Mission

To build an ecosystem to empower our own Indian homegrown brands and connect with buyers looking for Indian Goods.


  • Respect for each other
  • Believe in Teamwork
  • Ownership of duties
  • Accountability for actions
  • Value our Partners
  • Commitment towards customers
  • Passion for the work

The Story

After the pandemic outburst of COVID-19 the thought process and lifestyle of people has altered forever. The outlook of Indian consumers has changed and they have become more vocal for local goods. Supporting sentiments of consumers Indian Government has come up with initiatives like “Atmanirbhar” and “Make in India”. We want to help and be a part of the change in shift of consumer’s buying behavior in India. is a dedicated initiative towards empowering our own Indian homegrown brands and connecting them with buyers who take pride in buying Indian goods. Shop with us to experience India’s local brands bouquet of varied products.

Founders Perception

“We at want to create an environment of self belief where homegrown brands of India can be empowered ensuring overall efficiency and rise in the GDP. We want to connect to the buyers who are willing to embrace Indian goods with a touch of ‘Indianness’ in it. According to us, it’s the apt time to spin the ball in our court and grow to be in a state that epitomizes by sturdy backbone by serving each other to boost India’s economy making it the world’s power epicenter.”



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