is a curated online discovery platform for India’s finest homegrown brands. We scout the whole of India to bring you handpicked and curated products thus empowering homegrown brands to do what they love. We connect the creators of the products with buyers looking for touch of "Indianness".  


To become a leading curated platform for India’s homegrown brands and assist consumers to make a switch to Indian Brands.

Our Mission

To build an ecosystem to empower our own Indian homegrown brands and connect with buyers.


  • Respect for each other
  • Believe in Teamwork
  • Ownership of duties
  • Accountability for actions
  • Value our Partners
  • Commitment towards customers
  • Passion for the work

Founders Perception

“We at want to create an environment of self belief where homegrown brands of India can be empowered ensuring overall efficiency and rise in the GDP. We want to connect to the buyers who are willing to embrace products with a touch of ‘Indianness’ in it. According to us, it’s the apt time to spin the ball in our court and grow to be in a state that epitomizes by sturdy backbone by serving each other to boost India’s economy making it the world’s power epicenter. We want to help and be a part of the change in shift of consumer’s buying behavior in India. is a dedicated initiative towards empowering our own Indian homegrown brands and connecting them with buyers who take pride in buying Indian brands. Shop with us to experience India’s brands bouquet of varied products".



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